Google Inc. announced it has launched separate content bidding for its AdWords.

The new service enables advertisers to set one price when their ads run on search sites and a separate price when their ads run on content sites.

"If you find that you receive better business leads or a higher ROI from ads on content sites than on search sites (or vice versa), you can now bid more for one kind of site and less for the other. Content bids let you set the prices that are best for your own business," says Google in a company statement.

The company also says that content bidding does not affect the way AdWords ranks ads or how it selects ads that run on content pages.

Google AdWords is integrated into the existing AdWords campaign management interface and is available to all advertisers.