Anheuser-Busch plans to shift its ad dollars away from network TV and towards cable TV and the internet, the Wall Street Journal reported.

Anheuser-Busch, which brews Budweiser and Bud Light, says it recognizes the changes in viewership of its consumers from TV to web, reported the Journal.

TNS Media Intelligence reported that in 2005 the brewing giant spent $292.8 million on network television, and $47.5 million on cable channels. The company did not disclose how much it spent on online advertising this year.

Anheuser-Busch is following other companies such as Proctor & Gamble who have shifted ad dollars towards the web.

Tony Ponturo, vice president of Global Media & Sports Marketing, Anheuser-Busch, told the Journal they are trying to develop the next beer commercial.

"You have some of the things that have worked for you for a long time...you have to be in cable and on the internet and on people's cellphones and in retail promotions. You have to make sure each consumer feels like you are talking to them," Ponturo told the Journal.