The Interactive Advertising Bureau (IAB) in conjunction with its Broadband Committee, announced advertising creative guidelines for broadband video commercials.

The IAB says that these guidelines will improve efficiency and ease of planning, buying and creating online media while developing ad content that is accepted by many interactive publishers.

Guidelines include minimum player controls presented should be Start/Stop and Volume On/Off and Softer/Louder Control.

"We are confident that this final recommendation will benefit advertisers, agencies and interactive publishers. We'd like to applaud the Broadband Committee for their diligent efforts in collaborating with members of the American Association of Advertising Agencies (AAAA)'s Interactive Marketing and New Media Committee to solicit feedback and to respond with a set of guidelines that create an industry-wide advertising platform that advertisers and their agencies can smartly utilize across multiple publishers without restricting creativity," says Greg Stuart, CEO and president of the IAB.