comScore Networks in conjunction with StreamingMedia.com released a report that found consumers between the ages of 35 and 54 years old accounted for more than 45 percent of all online video watched in August 2005.

The report entitled, "State of the Consumer Streaming Market," found that 35- to 54-year-olds are 20 percent more likely to watch online video than the average internet user. Twenty-five to 34-year-olds are also 12 percent more likely than the average internet user to watch a stream online.

"Advertisers are waking up to the potential of internet video units. People want more than a two-dimensional experience online, and this powerful medium now reaches everyone with engaging and interesting content. Contrary to public perception, it's not just 'college kids' or 'bleeding edge' internet users who are streaming videos," says Erin Hunter, senior vice president of comScore Networks Media and Entertainment Solutions.