Interactive industry events will provide a combination of networking and new insight. Send announcements and press releases for upcoming events to News Editor Roger Park.

Upcoming Chicago Interactive Marketing Association (CIMA)

January 18 -- 2006 Kick-Off PartyLocation and Details: TBD
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Upcoming Atlanta Interactive Marketing Association (AIMA)

January 23 -- Understanding the Total User Experience

Creating a successful user-experience requires more than just designing a usable interface. It calls for identifying factors that influence and inspire users and creating a holistic experience that gets them involved, taking action, and responding. Understanding the user-experience is no longer an afterthought, it's a requirement to get successful results in today's interactive world.

Major online players Delta.com, Target.com and UPS are developing interactive initiatives focused on maximizing the user-experience. Join us for a panel discussion where representatives from these organizations will discuss methods to understand user needs and specific online tactics that are getting results.

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Upcoming Los Angeles Ad Club Interactive Events

January 25 - Phase One Communications Breakfast

Successful Advertising in the 21st Century. Presented by PhaseOne Communications. Jody Moxham, CEO and Terry Villines, Senior Vice President and Director of Analysis will present findings from a new study of brand advertising in the 21st Century that suggests what is required of a brand message to be successful in today's changing marketplace.
Link to event