NEWS
January 12, 2006
Local Classified Site Adds Targeting

LiveDeal.com, a local online classifieds sites, has unveiled a new, targeted local advertising program that enables national advertisers to place ads directed at local users.

The new advertising program, called LiveDeal AdTarget, leverages LiveDeal's local advertising platform to connect marketers with relevant members of LiveDeal's community of more than one million users in cities and towns across the United States.

According to the company, advertisers can choose from a variety of placement opportunities throughout the LiveDeal.com site including the LiveDeal home page; category pages such as autos, pets and furniture; as well as item detail pages. National chain stores, for example, could place banner ads that direct local users to visit the nearest store for a special offer or in-store promotion.