According to The Hollywood Reporter, E! Networks is launching a broadband channel that will deliver streaming video and original content exclusively for the web.

Announced on Tuesday at the Television Critics Assn. winter press tour in Pasadena, the channel -- called "The Vine @ E! -- will premiere during E!'s "Live From the Red Carpet: Golden Globe Awards" preshow broadcast Monday, showcasing the simulcast in addition to the ceremony's postshow highlights.

To lure online viewers to this initial broadcast, the network is compiling a 20-minute package of choice moments from the evening's preshow that will be available exclusively to those online and will remain available for several days. The original content also will be distributed for mobile devices and to subscribers of Sirius Satellite Radio and XM Satellite Radio.

Ongoing content on "The Vine" will include celebrity interviews, movie trailers, outtakes and sneak peeks from E! shows. The channel will be organized into six categories, including "E! News & Gossip," "What's Hot," "Red Carpet," "Wild Zone," "Movies" and "E!TV Bonus."