Consumer packaged goods (CPG) marketing online ad spending will rise to $470 million in 2006, up from $390 million predicted in 2005, according to a report from eMarketer.

eMarketer attributes the growth to large advertisers shifting more of their ad spending online from other media.

"The big CPG companies are creating whole relationship/lifestyle sites that position their products as solutions or lifestyle choices, and they're offering things like podcasts, ring tones, personalized calendars, cereal boxes and other paraphernalia to remind people of their brands when users are offline," says eMarketer Senior Analyst Lisa Phillips.