Kiptronic has launched its Kiptronic Podcast Marketplace.

The company's ad insertion technology allows podcasters to add sponsorships to their content while providing advertisers with a central exchange.

"Podcasting has come a long way in a short time, but with innovative approaches to sponsorships, it can go farther. Our unique insertion technology allows the podcaster and advertiser to develop sponsorship programs at their pace, in an open environment. Podcasters retain control of their content while advertisers can connect with the targeted programming they're looking for," says Jonathan Cobb, founder and chief executive, Kiptronic.