The New York Times Company and Brightcove, an on-demand internet TV service, have announced a multi-year agreement that will enable the distribution of broadband video content across all of the Times Company's online properties, as well as the syndication of content to other sites, reaching an audience of millions.

"Brightcove gives us the ability to rapidly expand the amount of high quality broadband video content we offer across our digital properties, and to easily syndicate selected content to web affiliates, thereby making our consumer experience both richer and broader in reach, as well as financially attractive," says Martin Nisenholtz, senior vice president of digital operations, The New York Times Company.

"The New York Times Company is one of the most well respected media organizations in the world, and they are creating exactly the kind of compelling content that is drawing consumers to internet TV," says Jeremy Allaire, founder and chief executive officer of Brightcove. "The work we are doing with them to distribute that content through broadband channels and syndication networks shows how quickly leading media companies are innovating to take advantage of the new opportunities being created by internet TV and in the process transforming the whole media landscape."

The first New York Times Company business to take advantage of the Brightcove service is About.com. With Brightcove, the site plans to add to its "how to" video content, extending a video library to include consumer-submitted expert video content beginning in the first half of 2006.

Additional Resources:
Learn more about Brightcove and the future of online video in this interview with company VP of ad products and strategy, Adam Gerber.