Entriq announced the launch of Ad Delivery Service, an integrated advertising and content serving platform.
The new integrated platform allows companies to sell content across several channels: broadband, wireless and IPTV/Microsoft Media Center Edition. The platform offers multiple ad options including pre-roll video ads, in-page video ads and stand-alone rich media Flash ads.
"Content providers must be able to offer consumers both ad-supported and pay-media options to fully monetize their digital assets and to accommodate a much wider range of media-consumption behavior. Entriq's new advertising and content serving platform will be the first in the market to enable both of these models across broadband, mobile and IPTV channels," says Scott Crowder, chief operating officer, Entriq.
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