Alliance Data Systems Corporation announced, through its Epsilon business, that it has reached an agreement to acquire DoubleClick Email Solutions for $90 million.
DoubleClick was acquired by Hellman & Friedman and JMI Equity in April 2005 in a deal valued at $1.1 billion.
The email solutions unit of DoubleClick is a permission-based email marketing service provider. Epsilon Interactive (formerly Bigfoot Interactive) plans to integrate DoubleClick Email Solutions under the Epsilon Interactive operating unit and brand.
"As a recognized leader in the industry, DoubleClick Email Solutions' client-centric marketing services will undoubtedly enhance Epsilon Interactive's ability to deliver effective, flexible solutions that meet and exceed any marketer's needs and expectations," says Mike Iaccarino, president of Epsilon.
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