iCrossing announced the release of iCrossing's Search Bowl 2006 report which analyzes how prepared Super Bowl XL advertisers were online in conjunction with the impact of their offline marketing efforts.

The success of advertisers was measured by aligning their natural and paid search engine marketing efforts to web traffic sparked by Super Bowl advertisements.

iCrossing found that Sprint Nextel Corp. was the highest ranking among all Super Bowl advertisers. Sprint scored well for the expected product and service-related branded terms and hit the mark for key phrases as "Sprint NFL commercial" and "Sprint television commercial."

iCrossing also reported that Sprint achieved these results without displaying its URL anywhere in either of their two ads.