DoubleClick announced the North American launch of DART Search, a search engine marketing technology solution that provides agencies and advertisers keyword management, bid management and reporting. 

"With DART Search, we are able to manage and optimize our clients' sponsored search campaigns with a great degree of immediacy and control that allows us to be more strategically focused in exceeding our clients' goals," says Rob Griffin, president of U.S. search, Media Contacts.

The company says that other key features of DART Search include accuracy, scalability and reliability.

"DART Search saves time, reduces complexity and enables customers to make better decisions and increase their ROI on search marketing campaigns. In addition, its integration with DART for Advertisers, including consolidated reporting capabilities, gives clients a comprehensive view of their total digital advertising investment," says David Rosenblatt, CEO, DoubleClick.