WebTrends Inc. has launched WebTrends Marketing Lab, a new product family to help marketers analyze and manage performance across several channels.

Based on the company's WebTrends Analytics 8, WebTrends Marketing Lab enables clients to better monitor customer metrics and determine opportunistic and corrective actions to take.

"The WebTrends Marketing Warehouse gives marketers an unbelievable level of flexibility and power to build better relationships with opt-in customers, and to manage and optimize marketing performance," says Greg Drew, CEO and president, WebTrends Inc. "Marketers can now easily and immediately increase their ROI, not just through highly effective campaign spending or optimized conversion scenarios, but also by targeting and engaging those customers most likely to complete the action they desire."