PointRoll, Inc. and ePrize, LLC have announced a partnership to develop what they're calling a "seamless, full-service, interactive promotion advertising solution."

As part of the agreement, PointRoll rich-media products that generate consumer interaction -- including FatBoy expanding ads, Tomboy universal 100K+, TowelBoy snap-back units, BadBoy floating ads and PaperBoy Local Delivery -- will be included in the combined service packages.

ePrize services incorporated in the partnership include registration, instant-win games, sweepstakes, creative, real-time database reporting, follow-up email marketing campaigns, legal and administrative services, full promotion indemnification, offer distribution (code or coupon to all registrants) and Promotion Safe.

The integration of these marketing services will enable both ePrize and PointRoll to furnish clients with more comprehensive interactive campaigns and enhanced overall interaction rates, resulting in higher sales and brand awareness.

"Combining the capabilities of PointRoll to initiate consumer interaction with ePrize's talent for collecting consumer data and preference information will increase the depth of our services and significantly boost the volume of registrants in our client campaigns," says ePrize founder and CEO Josh Linkner.

Says Chris Saridakis, CEO of PointRoll: "Through this partnership, ePrize will equip brands with deep, relationship-building promotional campaigns; and PointRoll will attract and quickly involve the target audiences who experience them."