ValueClick, Inc. today announced the completion of the integration of its ValueClick Media and Fastclick display advertising networks and named the division ValueClick Media.

In conjunction with building one of the largest display advertising networks, ValueClick Media has also expanded its lead generation capabilities by leveraging the technology of its sister brand, Webclients.

The combined display advertising and lead generation network, known solely as ValueClick Media, reaches over two-thirds of the internet users in the United States, according to comScore Media Metrix, and generates millions of consumer leads each month.

"Combining the technology and expertise of Fastclick and Webclients to create the expanded ValueClick Media brand leverages our collective strengths and is part of an ongoing strategy to align the businesses and utilize technologies we acquire in ways that benefit our clients, while creating more efficiency and scale for the business," says Jeff Pullen, chief operating officer, U.S., of ValueClick, Inc.