GameDaily announced the launch of Video-On-the-Go Audience (VOTGA) for mobile consumers.

"The portable video market is exploding, and GameDaily is delivering the free content this audience demands. Whether you're watching on the latest Apple handheld or Sony PSP, GameDaily is your source for fast and free on-the-go entertainment-- we are VOTGA," says Mark Friedler, CEO and publisher, GameDaily and iMedia contributor.

GameDaily's VOTGA is free and aims to pull the prime demographic of males ages 18 to 34 away from traditional media sources.

"People love watching videos on-the-go, no matter what the content. We've learned that people are more willing to expose themselves to brands they might not otherwise digest while in transit. Premium paid content isn't necessary to capture their attention, and that's why we're committed to serving quality free content such as trailers, teasers and promotional vignettes," says Willis Lambert, downloads and media editor for GameDaily.