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April 06, 2006
MSNBC.com Ad-Supported Mobile News

MSNBC.com announced that it has partnered with Action Engine Corporation to launch a beta mobile news service featuring advertising business.

MSNBC.com Mobile is free and incorporates video and banner advertisements within the service. The service offers consumers access to MSNBC.com news, videos and pictures using their wireless device.

"As one of the most successful news sites in the world, it's critical that we are available to consumers wherever they may be. The goal of this program is to deliver the MSNBC.com experience without penalizing consumers with yet another subscription fee," says Catherine Captain, vice president of marketing for MSNBC.com. "The consumer research we collect from this beta launch will give us valuable insight on how to effectively migrate advertising-supported content from computer to mobile device."

Microsoft's Windows Mobile and Embedded Devices Division is the exclusive advertising sponsor for the launch of this new service.

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