Global Resource Systems (GRS) and MediaWhiz announced they have merged to form a company that will provide online performance marketing services.

MediaWhiz is known for its affiliate marketing services while GRS has expertise in list management and email marketing. The companies say that the merger will double the size of their business and will be able to reach more online consumers.

Lake Capital, an investor of MediaWhiz, will provide further growth capital for the merger. Financial terms of the merger were not disclosed.

"Our merger creates one of the broadest platforms of online performance marketing solutions available to advertisers today," says Jason Cohen, co-president of MediaWhiz. "Together, the capabilities of our two firms will allow us to generate an ever increasing number of qualified customers for our advertisers by capitalizing on our ability to reach consumers through a diversity of online marketing channels."