Kefta announced the launch of its Dynamic Targeting solution that allows marketers to improve conversion rates and revenue by delivering a highly relevant and targeted online experience to website visitors.

The new Dynamic Targeting solution serves personalized content on websites, emails, banner ads, and pop-up windows. MetLife Bank, Palm, Roxio, and Verizon are several clients that have partnered with Kefta to use the new Dynamic Targeting solution.

"Kefta Dynamic Targeting is the culmination of six years of work in profiling, targeting, content delivery, testing, and optimization," says Philippe Suchet, CEO of Kefta. "We've incorporated feedback from the world's leading marketers to create a personalized marketing solution that consistently delivers a 30 percent lift in conversion site-wide."