Hitwise announced the launch of LifestyleV2.0, an online audience targeting tool, with marketing information providing company Claritas.

LifestyleV2.0 enables marketers to identify the top performing and niche sites that attract their most desirable customers. They can also track their visitor's demographic profiles as well as of their competitors' sites.

Claritas' Senior Vice President Steven Egge says, "Demographic and lifestyle characteristics are critical for online marketers who seek a consumer centric marketing approach."

LifestyleV2.0 will feature a full overview of all Claritas groups and segments, including their geo-distribution, lifestyle and offline media behaviors. It also has a segment search tool with 14 demographic and lifestyle categories, including: age, gender, income, education level and presence of children.