Oversee.net's Revenue.net announced the release of a new self-serve rich media advertising program for publishers and advertisers.

The new service enables publishers to track how each rich media ad placement is performing as well as retrieve the appropriate ad code for all supported ad units.

"Early results tell us that rich media ads perform up to 10 times better than traditional online display ad units," says Ryan Berryman, general manager of Revenue.net.

The new program, according to the company, provides easy access for publishers to begin serving complex rich media ads.

"We have seen significant publisher and advertiser traction since we launched our beta program and are currently serving millions of rich media ads per day in just a few weeks. Our new ad units, such as our page peel placement, allow website publishers to increase their revenue by serving high performing ads to their consumer base without inhibiting the user experience. Our goal is to continually look for methods to expand inventory for publishers," adds Berryman.