Prospectiv announced rich media capability to its online lead generation forms for its marketing clients.

The new feature enables consumer brand marketers to integrate video or flash media complete with audio into their customer acquisition campaigns, which are served across Prospectiv's multiple online channels.

"Our new rich media forms provide our clients with a captivating way to build their brand while simultaneously gathering valuable consumers for their email house files," says Jere Doyle, president and CEO, Prospectiv. "This latest feature allows marketers to create a very impactful first impression among target consumers who have proactively expressed an interest in their products or services. We've worked hard to develop innovative products that bridge the gap between TV and the web."