Yahoo! Inc. has released Yahoo Tech, a new website that offers consumers advice and information on technology.

The free and ad-supported site features original and licensed content, news, product reviews and shopping. Technology experts focus on specific audience segments such as "moms," "boomers" or "working guys."

"Personal technology has become essential to our daily lives, but the growing number of product choices often confuses and overwhelms most consumers. We created Yahoo Tech to make life a little less complicated for our users," says Lloyd Braun, head of Yahoo's media group. "We're integrating Yahoo's world-class tools and the most relevant technology content to deliver a one-of-a-kind experience to consumers."

The site will also feature original video programming with a program called "Hook Me Up," a consumer technology makeover show.