Brightcove and TiVo Inc. announced a deal enabling broadband video published through Brightcove to be distributed directly to TiVo subscriber set top boxes.

The partnership will provide publishers of broadband video, who use Brightcover's internet TV service, a method to distribute content to TiVo subscribers. The companies say that publishers participating in the new service can increase revenue through advertising, subscription plans, or pay-per-view.

Tom Rogers, president and CEO of TiVo, says, "Through this new partnership with Brightcove, we are further distinguishing the TiVo service by delivering high-quality, unique and compelling broadband video content directly to our subscribers."

"The service will evolve over time. Initially we want to give consumers access to broadband content on this channel. The starting content packaging will give publishers the option to embed ads into the content," Brightcove VP of Marketing & Strategy Adam Berrey told iMedia. "And there will be definitely more sponsorship opportunities."

Berrey also said that the companies are also exploring the possibility of delivering content through mobile channels but was unable to comment further on future plans.

TiVo and Brightcove will work together over the coming months to add additional partners for the distribution of their broadband video content to TiVo subscribers.

"TiVo has been a powerful factor increasing consumer choice and control over television viewing experiences. The Brightcove partnership will further empower consumers by allowing TiVo subscribers to find broadband video content via their TiVo or PC and send that content directly to their TiVo box where they can view it whenever they choose," says Jeremy Allaire, founder and CEO of Brightcove.