CNN announced it is adding a new multiplatform ad strategy to meet the needs of its advertisers and consumers in the emerging media platforms industry.

The company says its digital upfront gives advertisers access to premium inventory throughout the year including streaming video, wireless, podcasting, video on demand, and fixed positions such as CNN.com homepage roadblocks.

"The 'now' consumer is accessing content at home, at work, at the mall, during their commute-- on every device imaginable," says Greg D'Alba, COO of CNN Ad Sales and Marketing. "Advertising packages that succeed in combining those distribution outlets to maximize the client's exposure and reach the consumer on multiple touch points are the ones that will succeed. The explosion in multimedia content and usage is creating a revolution in the advertising industry and there is increased demand for our limited premium digital ad inventory."