TiVo announced they are launching the "Lexus Car Configuration Tool," an application that lets subscribers create their own models of Lexus cars, reported Broadcasting & Cable.

The interactive ad application allows TiVo Series2 subscribers to customize the new 2007 Lexus ES 350, learn more about Lexus' newest model, watch an ES 350 photo slideshow, schedule a test drive, or locate the nearest Lexus dealer.

"We're thrilled to expand our advertising relationship with TiVo, making it more convenient than ever for consumers to learn about the new Lexus ES 350. TiVo gives their subscribers the opportunity to control their media, allowing them to tune into what they want, when they want, and helping them to discover something new. We believe that TiVo interactive advertising allows us to reach consumers in an innovative and unique way." says Deborah Wahl Meyer, vice president of marketing, Lexus.