TACODA, a behaviorally targeted online advertising network, has partnered with ContentWatch to scan all 3,500 sites in the Tacoda Audience Networks and flag those with inappropriate content.

"Our goal is to provide advertisers with a 'clean, well-lit environment' for their marketing messages," says Tacoda President & COO Curt Viebranz. "Since behaviorally targeted ads are, by design, served out of context to people rather than pages, advertisers must be reassured that their ads won't appear on pages that will in any way damage their brand. Brands that entrust Tacoda to serve their ads will be confident of a clean environment."

ContentWatch's technology has the ability to understand content in context and filter appropriately.