About.com announced the launch of a streaming video player developed by Brightcove, which offers advertisers opportunities via contextual advertising and bundled syndication packages targeting niche audiences.

"Our partnership with Brightcove is an important aspect of our strategy to extend our deep text and pictures content into the broadband arena," says Scott Meyer, president and chief executive officer of About.com. "About.com's new player marks our latest move to scale our high quality online video offering and to offer advertisers unique and compelling ways to reach our consumers."

Earlier this month, Brightcove and TiVo Inc. announced a deal enabling broadband video published through Brightcove to be distributed directly to TiVo subscriber set-top boxes.

"About.com is a leading new media company that is creating the type of content that is in demand, and it's innovating to take advantage of the new opportunities being shaped by Internet TV and broadband channels," says Jeremy Allaire, founder and chief executive officer of Brightcove.