Ingenio, a provider of pay-per-call advertising, announced an agreement with Local Matters, Inc., a provider of local search software and media services.

Local Matters will integrate Ingenio's pay-per-call listings into their AreaGuides.net network of websites. Local Matters' AreaGuides.net websites aggregate a large base of local information, including Yellow Pages content, to create specialized local portals targeted to travelers and new residents.

Jeannette McClennan, CMO and EVP, media division, Local Matters, says, "We think the pay per-call service Ingenio offers fits well with our efforts to deliver improved local content and search services to create a better consumer experience while providing additional revenue opportunities for local advertisers."