MTV Network has partnered with OMD agency with a cross-platform, multi-network digital ad deal.
Through the deal OMD's clients will be the first to receive advertising opportunities across MTV Network. The deal includes TV, online, broadband, video on demand, podcasting and mobile.
"Our ability to strategically combine resources across platforms and the scope of our relationship with MTV Networks have allowed us to do something that creates a new value proposition for our clients," says Joe Uva, president and CEO, OMD Worldwide.
"Through this collaboration, we are able to provide our clients with even greater reach to a broad, yet targeted and highly engaged audience of consumers. Our joint research project will help our clients better understand how the different media platforms work together to deliver better consumer experiences."