There's more to life than what you see on the web. That's the message gum maker Dentyne is hoping to get across to its customers through a new campaign.

The campaign, which is called "Make face time," asks users to go to a website that shuts down after three minutes.

"We've got nothing against the internet, but when people are surfing the web, they're missing the best part of life -- being together."

The website then asks users to go out and "make face time" with a friend.

Dentyne, which tapped McCann Erickson for the campaign, is promoting its Dentyne Ice and Dentyne Fire lines. According to The New York Times, Dentyne Ice sales fell 9 percent between 2005 and 2007, while sales for Dentyne Fire dropped 26 percent over the same period.