A new report declares that more advertising dollars will go to television than newspapers this year for the first time ever. However, TV's moment in the sun will be fleeting, because online direct marketing will take over within three years.

According to the report from Veronis Suhler Stevenson, internet advertising will grow by almost 19 percent annually from 2007 to 2012. In that same time frame, TV advertising will grow by only 2.6 percent annually while print advertising will shrink by nearly 3 percent.

By 2011, internet ad revenue will reportedly be just under $60 billion.

The report from VSS divides internet advertising into two categories. There's "pure play," which includes Yahoo and Google, and "traditional," such as ABC.com and NewYorkTimes.com. Pure play is where the big money is at -- $22 billion in ad revenue this year -- but traditional is growing as well, with expected revenue of $14 billion this year.

The VSS report seems to contradict investment bank Cowen, which recently downgraded its predictions for U.S. online ad growth.

The shift to direct marketing via internet and television goes hand in hand with increased spending on media. The average consumer will spend more than $1,000 on media in 2012, with 41 percent of that going to cable and satellite providers, according to USA Today.