iMedia Connection Asia

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Asia Edition | Nov 06, 2007 issue

In the inaugural issue of iMedia Asia, we take a hard look at the future of creative in the "atomic" age of marketing, see why the affiliate channel enhances online marketing in China and how in Japan, online marketing success comes with being a trusted insider. Also, find out how you can stand out from a slew of out-of-the-box out-of-browser campaigns.

	Marketing 2.0? By Iain McDonald
The co-managing director of Amnesia makes sense of what it takes to succeed in the "atomic" marketing age.

	Going beyond-browser without going beyond expectations By Akihito Abe
Akihito Abe explores the power of out-of-browser marketing campaigns and illustratres how to use them really well.

	China's affiliate marketing woes By Chris Sanderson and William Hamson-Wong
The affiliate channel might just be the way to cut through Western-Asian cultural barriers in online marketing, especially in China.

	6 steps to penetrate Japan's online landscape By Andy Radovic
Winning over Japan's online consumers is not without challenges. It's even harder for foreign marketers. With the right strategy, however, you can tap into this multi-million dollar pie.

Upcoming Events


	ad:tech Sydney 2009
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