| Top 10 things your email vendor won't tell you |
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By Bo Chipman
When selecting an ESP, many marketers aren't aware of the small details that may prevent them from optimizing returns. Take a look at the issues that can pop up when executing a non-standard campaign.
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| Preparing for the era of openness |
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By Patrick Lopez
Will the Android operating system usher in a new age of mobile that increases the average revenue per user? Only if your campaigns follow these four principles. |
| FCC backs off smut-free Wi-Fi |
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The future of chairman Kevin Martin's proposed nationwide Wi-Fi plan is in jeopardy. Shelly Palmer of MediaBytes urges the organization to concentrate on the digital television transition instead. |
| Predictions - Know anyone who will text for $500 gift card? |
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By Jeff Hasen
Clearly the mobile phone was a known commodity before this year, but to many marketers, there were still doubts and questions around its potential as a marketing tool. Now, as we enter the last two weeks of 2008, we look back at...
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| The IAB Chairman Rants, and I'm Not Sure Why |
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By Jay Friedman
Watch this (http://tr.im/2a4y) and please tell me you're as shocked as I am. I've never met or spoken with Mr. Rothenberg, the IAB CEO, but I'm going to assume he's a very intelligent man given his position and importance...
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| Impressions from my first iMedia Agency Summit |
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By Adam Kleinberg
A few months ago, Dave Smith from Mediasmith and I were talking and he told me I “had to” check out the iMedia Agency Summit coming up in Palm Springs. I went. It was the most valuable conference I’ve ever been to—made great...
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