2012 Next Wave Winners Announced!
During the iMedia Breakthrough Summit, October 14-17 in Austin, Texas, 11 finalists
pitched their companies’ value propositions on stage and fielded questions from
an on-stage judging panel. An audience of approximately 300 people texted in their
votes for the winners in each category, and the winners were announced during an
awards dinner Tuesday, October, 16.
Congratulations to the participants and winners of the 2nd Annual iMedia Next Wave
Start-Up Challenge and Showcase! Out of hundreds of nominated companies, the winners
Mobile Shopping & Commerce Category: PogoSeat
PogoSeat, for its real time, live-event seating upgrade app.
Mobile Campaign Management & Analysis: Placed
Placed, a location-based analytics platform
measuring and analyzing the paths and places people visit in the physical world.
Mobile Entertainment: SeeMail
SeeMail, a mobile app that adds audio to the photo sharing
About Next Wave
Next Wave Start-Up Challenge and Showcase is looking for the most promising
early stage* start-ups in the mobile marketing realm. Finalists will have the chance
to pitch to more than 300 digital marketing, venture capital, brand and agency elite
iMedia Breakthrough Summit in October.
iMedia is a community that inspires and propels the industry's most powerful digital
marketing partnerships, professionals and ideas through events and media. The company
was founded in September of 2001 and is a subsidiary of dmg :: events.
Breakthrough Summit: Join iMedia's Breakthrough Summit, Mobile: Within Reach,
for all the mobile technologies, consumer trends, and marketing strategies that
break down marketing silos. Learn how to be to be in your consumers' pocket, wallet
and mind throughout their day.
* Early stage is defined as less than three years in market (launched after May
20, 2009), with outside funding of less than $5 million (as of May 20, 2012)
iMedia Next Wave - Helping Media & Marketing Entrepreneurs Break Through
Back by popular demand, iMedia is proud to kick-off to the 2nd Annual iMedia Next
Wave Start-Up Challenge and Showcase. Nominations are open!
Next Wave offers an opportunity for early stage start-ups across media and marketing
categories to gain exposure and break through the clutter to earn the attention
and consideration of the world's leading brands and agencies. This year, our focus
is all things mobile. Participating start-ups will vie for iMedia community votes
and the chance to pitch more than 300 digital marketing, venture capital, and agency
elite during the iMedia Breakthrough Summit Showcase held at the iMedia Breakthrough
Summit. An onsite vote will determine the Next Wave winner.
You can learn more about the inaugural 2011 Next Wave winner, Viddy, a company that's
recently been posited as "the Instagram of video". As evidenced by
Viddy and other finalists, such as
Adapt.ly, and more, these companies represent the best and brightest
in a variety of emerging marketing platforms. Which start-up do you think could
be the Next Wave in marketing technology? Nominate (or encourage your favorite start-ups
to submit a nomination) today.
From May 20-July 6, iMedia is accepting nominations for early stage companies in
the following categories. Early stage is defined as less than three years in market
(launched after May 20, 2009), with outside funding of less than $5 million (as
of May 20, 2012).
- Mobile Entertainment
Types of start-up companies include video apps, social TV, audio, augmented reality,
and gaming applications with a focus on consumer entertainment. Non-commerce related
mobile search also falls into this category.
- Mobile Shopping & Commerce
These companies may include technology apps that serve as a bridge between digital
and brick & mortar, POS, in-store mobile shopping applications & QR codes, etc.
Also included may be start-ups with an emphasis on virtual and digital commerce
on mobile platforms such as m-commerce, e-commerce, social commerce, virtual goods,
- Mobile Campaign Management & Analysis
These companies include those focused on back-end mobile campaign management, including
cross-platform ad-serving, measurement, attribution, analytics, and other mobile
Judges & Advisors
iMedia has commissioned innovation experts and advisors from top-tier brands, agency
incubators, and the venture community to help judge and guide this year's event.
Here are just a few of the advisors already confirmed:
Next Wave Advisor
Managing Director, Panorama Capital
CMO, The Hyperfactory
CEO, Stradella Road
Scott Kveton, CEO,
Mobile Shopping & Commerce
Dave Knox, Chief Marketing
Officer, Rockfish Interactive; Partner, Rockfish Brand Ventures; and Co-Founder,
Global Lead; Consumer Engagement, Media Innovation & Partnerships for Gap, Inc.
Mobile Marketing Management
Matt Doherty, Mobile
More judges will be announced in coming days.