OPINIONS
Published: May 09, 2008
The benefits of offshoring aren't just limited to the IT world. See if sending your ad production overseas might work for your cost-containment initiatives.
Published: May 09, 2008
By Michael Estrin
CraveOnline picks up two hockey properties, plus other interactive industry hires, partnerships, launches and announcements.
CraveOnline picks up two hockey properties, plus other interactive industry hires, partnerships, launches and announcements.
Published: May 09, 2008
By David Chang
The benefits of offshoring aren't just limited to the IT world. See if sending your ad production overseas might work for your cost-containment initiatives.
The benefits of offshoring aren't just limited to the IT world. See if sending your ad production overseas might work for your cost-containment initiatives.
Published: April 25, 2008
By Michael Estrin
ValueClick turns 10, plus other interactive industry hires, partnerships, launches and announcements.
ValueClick turns 10, plus other interactive industry hires, partnerships, launches and announcements.
Published: April 16, 2008
By Reid Carr
There are three things a client can do to maximize agency results, one of the most important being to create an environment where traditional and digital agencies build off each other.
There are three things a client can do to maximize agency results, one of the most important being to create an environment where traditional and digital agencies build off each other.
Published: April 04, 2008
By Michael Estrin
Undertone Networks scores some serious capital, plus other interactive industry hires, partnerships, launches and announcements.
Undertone Networks scores some serious capital, plus other interactive industry hires, partnerships, launches and announcements.
Published: March 21, 2008
By Michael Estrin
Steak sizzles into the U.S. market, plus other interactive industry hires, partnerships, launches and announcements.
Steak sizzles into the U.S. market, plus other interactive industry hires, partnerships, launches and announcements.
Published: March 07, 2008
By Michael Estrin
Centro's CEO lands an award, plus other interactive industry hires, partnerships, launches and announcements.
Centro's CEO lands an award, plus other interactive industry hires, partnerships, launches and announcements.
Published: February 27, 2008
VIDEO: Underscore Marketing's COO tells us what ads draw his attention, and he shares the best career advice he's ever been given.
Published: February 22, 2008
Active Athlete changes its name, plus other interactive industry announcements, hires, partnerships and launches.
Published: February 14, 2008
VIDEO: The president of Broadband Enterprises discusses the online video landscape, convergence, and why he stopped practicing law for marketing.
Published: February 15, 2008
By Dawn Anfuso
Get involved with this new column by sending me your questions; I'll find the answers.
Get involved with this new column by sending me your questions; I'll find the answers.
Published: February 08, 2008
Chris Young leaves DoubleClick for a new job, plus other interactive industry hires, partnerships, launches and announcements.
Published: January 25, 2008
By Michael Estrin
BrandinHand lands a top digital executive, plus other interactive industry hires, partnerships, launches and announcements.
BrandinHand lands a top digital executive, plus other interactive industry hires, partnerships, launches and announcements.
Published: January 29, 2008
By Leah Messinger
Want to get funding for your company -- or maybe even acquired? Here are pointers from venture capitalists and entrepreneurs who have succeeded at this game.
Want to get funding for your company -- or maybe even acquired? Here are pointers from venture capitalists and entrepreneurs who have succeeded at this game.
Published: January 24, 2008
Will current interactive business models find a home in 2008 that couldn't be found in 2000? Top companies discuss their hopes and fears in Part 2 of this series.
Published: January 23, 2008
With concerns over a repeat of the 2000 dot-com fallout, what do companies think will happen to online advertising in the coming year? Watch as these industry experts share their concerns in Part 1 of this series.
Published: January 16, 2008
By Brandon Gutman
Looking for top-notch employees? Here are pointers on how to find them.
Looking for top-notch employees? Here are pointers on how to find them.
Published: January 11, 2008
By Michael Estrin
Active Athlete goes golfing and picks up GolfBuzz, plus other interactive industry hires, partnerships, launches and announcements.
Active Athlete goes golfing and picks up GolfBuzz, plus other interactive industry hires, partnerships, launches and announcements.
Published: January 15, 2008
By Shana Lory
Improve your marketing this year by following this plan of action outlined by Renegade's director of strategic planning.
Improve your marketing this year by following this plan of action outlined by Renegade's director of strategic planning.
Published: January 04, 2008
By Chrysi Philalithes
Even with the dark clouds of an economic slowdown on the horizon, 2008 looks to be an exciting year for the interactive industry. Here's why.
Even with the dark clouds of an economic slowdown on the horizon, 2008 looks to be an exciting year for the interactive industry. Here's why.
Published: January 03, 2008
By Matt Heinz
Making your company -- and your brand -- more environmentally friendly can add market share, cut costs and make your CFO very happy. Here's how.
Making your company -- and your brand -- more environmentally friendly can add market share, cut costs and make your CFO very happy. Here's how.
Published: January 07, 2008
By Susan C. MacDermid
The Nielsen Company's latest play aims to dramatically improve understanding of consumer behavior and engagement. Find out if its foray into social media will pay off and give its consumer research more marketing impact.
The Nielsen Company's latest play aims to dramatically improve understanding of consumer behavior and engagement. Find out if its foray into social media will pay off and give its consumer research more marketing impact.
Published: December 19, 2007
By Shervin Pishevar
See how campaigns can become more thoughtful and deliberate, and relationships among advertisers, publishers and consumers more cooperative, in a post-Facebook world.
See how campaigns can become more thoughtful and deliberate, and relationships among advertisers, publishers and consumers more cooperative, in a post-Facebook world.
Published: December 14, 2007
By Michael Estrin
Clearspring and PointRoll form a strategic alliance, plus other interactive industry hires, partnerships, launches and announcements.
Clearspring and PointRoll form a strategic alliance, plus other interactive industry hires, partnerships, launches and announcements.
Published: December 11, 2007
By Michael Estrin
The real-time audience survey results from last week's iMedia Agency Summit held some big surprises.
The real-time audience survey results from last week's iMedia Agency Summit held some big surprises.
Published: November 30, 2007
By Michael Estrin
BlueTie inks a deal with Adknowledge, plus other interactive industry announcements, hires, partnerships and launches.
BlueTie inks a deal with Adknowledge, plus other interactive industry announcements, hires, partnerships and launches.
Published: November 27, 2007
By Brandon Gutman
Our talent columnist explains how you can use the conference circuit to recruit and be recruited.
Our talent columnist explains how you can use the conference circuit to recruit and be recruited.
Published: November 09, 2007
By Michael Estrin
Gorilla Nation launches a new vertical, plus other interactive industry hires, partnerships, launches and announcements.
Gorilla Nation launches a new vertical, plus other interactive industry hires, partnerships, launches and announcements.
Published: November 13, 2007
Marketers have a lot to lose when their customers feel violated. AzoogleAds' COO and CMO give advice on how to advertise with integrity.
Published: October 29, 2007
By Ari Kaufman
In light of Microsoft's latest spend on Facebook, many people have been referring to these times as the resurgence of the internet bubble, only this time it is being led by online media.
In light of Microsoft's latest spend on Facebook, many people have been referring to these times as the resurgence of the internet bubble, only this time it is being led by online media.