PAID SEARCH
Published: June 19, 2008
Sometimes being in the third or fourth paid search position is actually more effective -- and a lot cheaper -- than winning the top spot. Find out when it pays and when it doesn't.
Published: June 03, 2008
During this economic downturn, smart marketers will take advantage of falling prices to get more for less.
Published: May 29, 2008
Search engines reward ads containing relevant calls to action over those that focus exclusively on branding. Steak Media's VP of corporate strategy explains why this should change.
Published: June 19, 2008
By Chris Lien
Sometimes being in the third or fourth paid search position is actually more effective -- and a lot cheaper -- than winning the top spot. Find out when it pays and when it doesn't.
Sometimes being in the third or fourth paid search position is actually more effective -- and a lot cheaper -- than winning the top spot. Find out when it pays and when it doesn't.
Published: May 29, 2008
By Noah Elkin
Search engines reward ads containing relevant calls to action over those that focus exclusively on branding. Steak Media's VP of corporate strategy explains why this should change.
Search engines reward ads containing relevant calls to action over those that focus exclusively on branding. Steak Media's VP of corporate strategy explains why this should change.
Published: June 03, 2008
By Brian Easter
During this economic downturn, smart marketers will take advantage of falling prices to get more for less.
During this economic downturn, smart marketers will take advantage of falling prices to get more for less.
Published: May 12, 2008
By Kayla Wagner
Depending on whether your customer is in the research, evaluate or decide stage, make sure your keywords are most effective.
Depending on whether your customer is in the research, evaluate or decide stage, make sure your keywords are most effective.
Published: April 24, 2008
By Noah Elkin
Whether you're looking to promote a new product or to counteract negative publicity, search may be the means to achieve your goal.
Whether you're looking to promote a new product or to counteract negative publicity, search may be the means to achieve your goal.
Published: April 15, 2008
By Alex Rampell
Want to add more to your advertising arsenal? Consider the benefits of ad-supported payment options.
Want to add more to your advertising arsenal? Consider the benefits of ad-supported payment options.
Published: April 14, 2008
By Alex Vlasto
Has your PPC campaign maxed out in terms of ROI? Not to fear -- you can continue to boost returns by following these suggestions.
Has your PPC campaign maxed out in terms of ROI? Not to fear -- you can continue to boost returns by following these suggestions.
Published: March 28, 2008
By Joshua Stylman
Reaching people at the right time with the right message requires some forethought. Here's a guide to getting started.
Reaching people at the right time with the right message requires some forethought. Here's a guide to getting started.
Published: March 11, 2008
By Doug Schumacher and David Singh
A combination of search and display marketing will pay off better than using either alone. How should you implement this joint strategy? Two experts show the way.
A combination of search and display marketing will pay off better than using either alone. How should you implement this joint strategy? Two experts show the way.
Published: March 10, 2008
By Janel Landis
Businesses can learn how to effectively harness search engine marketing from the successes and failures of the presidential candidates' SEM campaigns.
Businesses can learn how to effectively harness search engine marketing from the successes and failures of the presidential candidates' SEM campaigns.
Published: March 04, 2008
By David Pasternack
A mind-meld between Google's geeky Ph.Ds and Madison Avenue's pony-tailed creative types could kick-start the next generation of advertising. Here's a look at what the deal might yield.
A mind-meld between Google's geeky Ph.Ds and Madison Avenue's pony-tailed creative types could kick-start the next generation of advertising. Here's a look at what the deal might yield.
Published: February 26, 2008
By Eduardo Llach
SearchRev's CMO addresses common reasons marketers give for rejecting this strategy and provides tips on optimizing the buy.
SearchRev's CMO addresses common reasons marketers give for rejecting this strategy and provides tips on optimizing the buy.
Published: February 19, 2008
By Ingrid Nielsen
Failure is a natural part of the search marketing process, but it doesn't have to be a fatal setback. See how to convert your clients' failures into a rich source of information for future success.
Failure is a natural part of the search marketing process, but it doesn't have to be a fatal setback. See how to convert your clients' failures into a rich source of information for future success.
Published: February 18, 2008
By Dan Yomtobian
A pay-per-click network CEO gives guidance on how to pick a partner that will help you profit.
A pay-per-click network CEO gives guidance on how to pick a partner that will help you profit.
Published: February 08, 2008
By Dave McCarthy
Google is changing the keyword game. Find out what you need to do to stay ahead of the curve.
Google is changing the keyword game. Find out what you need to do to stay ahead of the curve.
Published: January 30, 2008
By David Singh
Think you're ready to launch a paid search campaign? Find out what it takes from Underscore Marketing's search leader.
Think you're ready to launch a paid search campaign? Find out what it takes from Underscore Marketing's search leader.
Published: January 14, 2008
By Joshua Palau
Organic and paid search are often better together; read on for tips to maximize your search campaign's performance.
Organic and paid search are often better together; read on for tips to maximize your search campaign's performance.
Published: January 17, 2008
By Michael Caruso
As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts' CEO explains what's hurting the PPC industry and how to fight back.
As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts' CEO explains what's hurting the PPC industry and how to fight back.
Published: December 06, 2007
By David Singh
Looking for help in optimizing your site's presence on the web? Underscore Marketing's search practice lead walks you through building a successful search campaign from the ground up.
Looking for help in optimizing your site's presence on the web? Underscore Marketing's search practice lead walks you through building a successful search campaign from the ground up.
Published: October 31, 2007
By Paul J. Bruemmer
Here's a detailed source guide from Red Door Interactive's director of search that will help you through the process of outsourcing search engine marketing.
Here's a detailed source guide from Red Door Interactive's director of search that will help you through the process of outsourcing search engine marketing.