PAID SEARCH
Published: June 19, 2009
Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for.
Published: May 27, 2009
Given Google's recent ad trademark changes, you need to ensure that your branded keywords continue to work for you. Find out how to make the most of your search campaign.
Published: May 14, 2009
Internet yellow pages are trying to reclaim the opportunities they've lost with regard to helping small businesses. Here's why their new offerings are likely to fall short.
Published: June 19, 2009
By Kevin Ryan
Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for.
Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for.
Published: May 27, 2009
By Kevin Lange
Given Google's recent ad trademark changes, you need to ensure that your branded keywords continue to work for you. Find out how to make the most of your search campaign.
Given Google's recent ad trademark changes, you need to ensure that your branded keywords continue to work for you. Find out how to make the most of your search campaign.
Published: May 14, 2009
By Kevin Ryan
Internet yellow pages are trying to reclaim the opportunities they've lost with regard to helping small businesses. Here's why their new offerings are likely to fall short.
Internet yellow pages are trying to reclaim the opportunities they've lost with regard to helping small businesses. Here's why their new offerings are likely to fall short.
Published: May 07, 2009
By Mark Simon
Want to get the most out of your search campaigns during the recession? Start by making sure your bidding technology is up to par.
Want to get the most out of your search campaigns during the recession? Start by making sure your bidding technology is up to par.
Published: May 04, 2009
By Mark Simon
As marketing budgets get slashed, keep in mind that bust times are perfect for increasing market share. Paid search makes a great place to start.
As marketing budgets get slashed, keep in mind that bust times are perfect for increasing market share. Paid search makes a great place to start.
Published: April 10, 2009
By John Federman
Retail sites are quickly eclipsing search engines as the start of the purchase process. Find out how you can capture consumer attention in this exciting space.
Retail sites are quickly eclipsing search engines as the start of the purchase process. Find out how you can capture consumer attention in this exciting space.
Published: April 08, 2009
By Eric Picard
Spending on paid search and display ads is evenly split, but don't expect one to eat the other's lunch anytime soon. Here's why.
Spending on paid search and display ads is evenly split, but don't expect one to eat the other's lunch anytime soon. Here's why.
Published: February 26, 2009
By Sean X Cummings
Right now, SEM is in the industry driver's seat, and every other ad format is just along for the ride. If you want to get ahead, don't try to tackle it on your own.
Right now, SEM is in the industry driver's seat, and every other ad format is just along for the ride. If you want to get ahead, don't try to tackle it on your own.
Published: February 24, 2009
By Zephrin Lasker
Today's cost-per-click pricing models cannot maintain growth in their current state. Here are the important changes that need to be made.
Today's cost-per-click pricing models cannot maintain growth in their current state. Here are the important changes that need to be made.
Published: February 17, 2009
By Dave Pasternack
Marketing budgets are being slashed left and right, even for accountable media like paid search. Try these tactics to ensure no search dollar is spent in vain.
Marketing budgets are being slashed left and right, even for accountable media like paid search. Try these tactics to ensure no search dollar is spent in vain.
Published: February 02, 2009
By Noah Elkin
Has your paid search campaign flattened out? If so, consider these tactics for taking it to the next level.
Has your paid search campaign flattened out? If so, consider these tactics for taking it to the next level.
Published: January 22, 2009
By Wayne Lieb
In the midst of an economic downturn, marketers are still embracing search engine marketing as an accountable and cost-effective strategy. Here are the factors that are driving continued growth.
In the midst of an economic downturn, marketers are still embracing search engine marketing as an accountable and cost-effective strategy. Here are the factors that are driving continued growth.
Published: December 17, 2008
By Ken Miller
Internet fraudsters tend to step up their activities during the busy holiday season. Follow these steps to prevent shady activity from stealing your valuable ad dollars.
Internet fraudsters tend to step up their activities during the busy holiday season. Follow these steps to prevent shady activity from stealing your valuable ad dollars.
Published: December 15, 2008
By Claudia Bruemmer
Although the majority of search queries occur on first-tier search engines, you're missing out on opportunities if you don't look beyond the big names. Here are some ways to get more bang for your ad buck.
Although the majority of search queries occur on first-tier search engines, you're missing out on opportunities if you don't look beyond the big names. Here are some ways to get more bang for your ad buck.
Published: November 07, 2008
By Mark Simon
It may not be as bad as the banking industry, but SEM could use some help. Here's how paid search can get itself back on track before things get worse.
It may not be as bad as the banking industry, but SEM could use some help. Here's how paid search can get itself back on track before things get worse.
Published: November 05, 2008
By Roger Barnette
Shrinking budgets can undercut your search marketing efforts. But it doesn't have to be that way. Find out how to increase ROI during these lean times.
Shrinking budgets can undercut your search marketing efforts. But it doesn't have to be that way. Find out how to increase ROI during these lean times.
Published: November 04, 2008
By Dr. Riza C. Berkan
Search algorithms don't understand the content of a webpage, so they match ads by keyword occurrences. To capitalize on advanced long tail searches, look into semantic search engines.
Search algorithms don't understand the content of a webpage, so they match ads by keyword occurrences. To capitalize on advanced long tail searches, look into semantic search engines.
Published: October 23, 2008
By Noah Elkin
If history serves as a gauge, online marketers won't feel the full brunt of the current economic crunch until early next year. Here's what you should expect to see in the coming months.
If history serves as a gauge, online marketers won't feel the full brunt of the current economic crunch until early next year. Here's what you should expect to see in the coming months.
Published: October 17, 2008
By Alex Yoder
If you're spending money on SEM, it's highly likely that you're wasting some of your budget. Learn how to cut the fat.
If you're spending money on SEM, it's highly likely that you're wasting some of your budget. Learn how to cut the fat.
Published: September 10, 2008
By Dave Pasternack
Paid search is a proven winner, yet some marketers don't take advantage of its full potential. Here's why you need to put SEM at the heart of your marketing strategy.
Paid search is a proven winner, yet some marketers don't take advantage of its full potential. Here's why you need to put SEM at the heart of your marketing strategy.