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Is media buying being taken over by robots?

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The most common paid search myth busted

By Rob Cooley Published January 09, 2013

When it comes to paid search, many marketers rely on conventional wisdom over fact to make decisions. Are you a victim of this major paid search myth?

Defining the future of search

By Josh Shatkin-Margolis Published September 06, 2011

Nowadays, search is recognized as a reliable means of identifying customer intent. Learn what advancements will further solidify its reputation as an indispensible marketing tool.

Why engagement trumps clicks

By Ariel Geifman Published September 06, 2011

While a high click-through rate is great, it is by no means the definitive gauge of a campaign's success. To get and keep customers, brand advertisers need to engage users by providing memorable and positive experiences.

Search query mining in 5 steps

By Elisa Gabbert Published August 16, 2011

Are you looking to improve your keyword research and more cost-effectively execute your AdWords campaigns? In this article, we'll walk through a process for analyzing the data in your PPC search query reports.

How to protect your company's branded search terms

By Frederick Felman Published July 13, 2011

Distinguishing your brand among the search clutter is hard enough. Take a look at these simple guidelines that will ensure your brand is getting all the clicks it deserves.

Search marketing's best and worst: 3 case studies

By Melanie Mitchell Published February 01, 2011

Your search engine marketing determines what people see when they look for your brand online. Check out these examples of both winning and losing strategies.

A disruptive innovation in search marketing

By Thi Thumasathit Published November 16, 2010

The key to overcoming keyword overload is to focus on searcher intent. Here's where the industry needs to be headed.

6 ways you're being scammed through search

By David Szetela Published November 10, 2010

The strong growth in search marketing has led to a proliferation of PPC advertising and SEO scams by counterfeiters and unscrupulous competitors. Learn how to defend yourself.

6 often-abused paid search metrics

By JJ Bannasch Published October 20, 2010

When it comes to paid search, a lack of context or explanation can be detrimental to campaign success. Consider these common metrics misconceptions.

3 surefire tips to increase search marketing success

By Curt Dalton Published October 20, 2010

The internet is a highly competitive stomping ground for marketers. Use these three rules to ensure you stay ahead of the game.

Fitting in and standing out on the SERP

By Eric Papczun Published September 10, 2010

What comes up on a search engine results page can largely determine a company's perception online. Learn how these pages work and how they can help you take control of your brand's story.

Hot companies for search retargeting

By Josh Dreller Published June 30, 2010

Paid search is effective, but this pull medium only provides so much inventory. See how search retargeting helps marketers capitalize on the value of a user's true intent.

Why search gets too much credit

By Ariel Geifman Published May 18, 2010

Search gets more than its fair share of praise for conversions. Here's why display deserves some additional attention and investment.

4 steps for auditing your search campaign

By Chris Neuner Published April 21, 2010

Don't wait for poor results to fine-tune your search campaign. Learn how you can save money and boost performance in a few simple steps.

A viral strategy for using paid search

By Seth Sarelson Published March 12, 2010

Paid search may be more effective at driving in-store sales than it ever has been for ecommerce. Find out how to combine it with social media and email to make a big impact on consumer shopping habits.

8 tips for optimizing in-house PPC campaigns

By Jeff Taxdahl Published March 01, 2010

If your organization has a strong marketing skill set, managing PPC campaigns in-house and delivering a strong ROI can work for you. Get started by following these guidelines.