MEDIA PLANNING & BUYING
Published: June 30, 2009
Watch as iMedia's marketer on the street hones in on the tricks that will keep communication flowing.
Published: June 30, 2009
Watch as iMedia's marketer on the street hones in on the tricks that will keep communication flowing.
Published: June 29, 2009
By Chris Marriott
Check out these tips for ensuring your addressable media campaigns stay fresh and continue to connect with the right consumers.
Check out these tips for ensuring your addressable media campaigns stay fresh and continue to connect with the right consumers.
Published: June 25, 2009
By Tom Hespos
If we want to fix agency compensation, we have to pay agencies for the job we want them to do, not for something else. Here's why.
If we want to fix agency compensation, we have to pay agencies for the job we want them to do, not for something else. Here's why.
Published: June 25, 2009
By Larry Allen
In the fast-moving early days of interactive, many sellers left sound business practices by the wayside. Fortunately, the recession has provided the time to slow down and get back to basics.
In the fast-moving early days of interactive, many sellers left sound business practices by the wayside. Fortunately, the recession has provided the time to slow down and get back to basics.
Published: June 24, 2009
What channels are top marketers relying on to maximize their digital spend? iMedia reveals how four industry leaders would choose to divide a $1 million budget.
Published: June 23, 2009
By Sean Cheyney
In 2009, the ever-changing interactive landscape has been simultaneously shaped by innovations in online behavior and the dark clouds of the recession. Take a look back at the biggest stories and how they will affect the rest of the year.
In 2009, the ever-changing interactive landscape has been simultaneously shaped by innovations in online behavior and the dark clouds of the recession. Take a look back at the biggest stories and how they will affect the rest of the year.
Published: June 22, 2009
By Rachelle Milbank
Most marketers are often unaware of consumer protection laws until it's too late. Find out how to shield yourself from unwanted legal action.
Most marketers are often unaware of consumer protection laws until it's too late. Find out how to shield yourself from unwanted legal action.
Published: June 19, 2009
By Jim Meskauskas
Online media planners always focus on the CPMs, but they shouldn't. Our media strategies editor explains why.
Online media planners always focus on the CPMs, but they shouldn't. Our media strategies editor explains why.
Published: June 12, 2009
By Megan Slabinski
It's a mistake to think of interns as merely free or low-cost labor. Here's how to structure your program to get the most out of these enthusiastic beginners.
It's a mistake to think of interns as merely free or low-cost labor. Here's how to structure your program to get the most out of these enthusiastic beginners.
Published: June 11, 2009
By Tom Hespos
In this challenged economy, it's tempting to slash ad budgets by a given percentage and renegotiate all your digital ad contracts. Here's why this can be dangerous.
In this challenged economy, it's tempting to slash ad budgets by a given percentage and renegotiate all your digital ad contracts. Here's why this can be dangerous.
Published: June 10, 2009
By Daisy Whitney
The old-school marketing mantra was to keep your ideas to yourself and leave the competition at bay. Nowadays, a little teamwork can boost your bottom line.
The old-school marketing mantra was to keep your ideas to yourself and leave the competition at bay. Nowadays, a little teamwork can boost your bottom line.
Published: June 10, 2009
Agency experts discuss the fluid nature of interactive marketing and anticipate how the industry will change next year.
Published: June 09, 2009
By Rich Cherecwich
The microblogging sensation lets you connect on a deeply personal level, making it optimal for resolving consumer issues and concerns. Here's how top brands like Comcast are tweeting their way into the hearts of customers.
The microblogging sensation lets you connect on a deeply personal level, making it optimal for resolving consumer issues and concerns. Here's how top brands like Comcast are tweeting their way into the hearts of customers.
Published: June 08, 2009
By David A. Yovanno
A new segment of super-informed, well-researched consumers is springing up online. Are you implementing a strategy for connecting with them?
A new segment of super-informed, well-researched consumers is springing up online. Are you implementing a strategy for connecting with them?
Published: June 01, 2009
By Bryan Everett
Be careful not to hand over your clients' brands to just any vendor. Here's some criteria to help you choose wisely.
Be careful not to hand over your clients' brands to just any vendor. Here's some criteria to help you choose wisely.
Published: May 29, 2009
By Jinenne Sutherland
When deciding how and where to allocate your media budget, you must remain neutral with all your ad vendors. Find out how to set aside your bias to improve your bottom line.
When deciding how and where to allocate your media budget, you must remain neutral with all your ad vendors. Find out how to set aside your bias to improve your bottom line.
Published: May 28, 2009
By Ben Nneji
Put your accounts on more solid ground by following this process designed to help you identify, plan around, and act upon your clients' most fundamental needs.
Put your accounts on more solid ground by following this process designed to help you identify, plan around, and act upon your clients' most fundamental needs.
Published: May 13, 2009
By Eric Picard
Fifteen years after the dawn of modern display advertising, we're still laboring under an ill-conceived planning and buying process. Now is the time for change. Here's what needs to happen.
Fifteen years after the dawn of modern display advertising, we're still laboring under an ill-conceived planning and buying process. Now is the time for change. Here's what needs to happen.
Published: May 08, 2009
By James Douglas
The sagging economy makes it difficult to expand into new foreign markets, but you can use these tips to maintain your global online presence during these uncertain times.
The sagging economy makes it difficult to expand into new foreign markets, but you can use these tips to maintain your global online presence during these uncertain times.
Published: May 08, 2009
By Erika Weinstein
Grim forecasts and reports of layoffs may have you hiding under your desk, but fear not. See why industry leaders think this is an excellent time for the right executives to land jobs.
Grim forecasts and reports of layoffs may have you hiding under your desk, but fear not. See why industry leaders think this is an excellent time for the right executives to land jobs.