MEDIA PLANNING & BUYING
Published: November 21, 2008
If you want to surround your current and potential customers with a resonating message, be prepared to tackle your online media plans as a higher priority in the mix.
Published: November 21, 2008
By Doug Schumacher
If you want to surround your current and potential customers with a resonating message, be prepared to tackle your online media plans as a higher priority in the mix.
If you want to surround your current and potential customers with a resonating message, be prepared to tackle your online media plans as a higher priority in the mix.
Published: November 20, 2008
By Tom Hespos
An increasing number of people are falling into media potholes, where they can't be reached via traditional media. Here's what that means for you.
An increasing number of people are falling into media potholes, where they can't be reached via traditional media. Here's what that means for you.
Published: November 19, 2008
Prominent branding professionals from Coca-Cola, Kaiser Permanente, Zappos.com and more share their strategies for cutting through the clutter to pick an agency that is right for them.
Published: November 14, 2008
By Ben Nneji
Is your money being sucked into the black hole of false starts and endless meetings? Here's how to make efficient use of your interactive marketing budget.
Is your money being sucked into the black hole of false starts and endless meetings? Here's how to make efficient use of your interactive marketing budget.
Published: November 13, 2008
By Tom Hespos
With a new administration on the way, what does the future hold for the digital business? Here are some suggestions for the new president and vice president.
With a new administration on the way, what does the future hold for the digital business? Here are some suggestions for the new president and vice president.
Published: November 10, 2008
By Jim Leach
The Four Ps -- product, price, place and promotion -- is an outdated marketing formula in this time of virtual products and services. See how The Five Cs are taking their place.
The Four Ps -- product, price, place and promotion -- is an outdated marketing formula in this time of virtual products and services. See how The Five Cs are taking their place.
Published: November 07, 2008
By Jordan Greene and Dr. Augustine Fou
Tried and true online buying strategies don't always apply to the wireless web. See how some minor planning adjustments can help you play to the strengths of the mobile channel.
Tried and true online buying strategies don't always apply to the wireless web. See how some minor planning adjustments can help you play to the strengths of the mobile channel.
Published: November 06, 2008
By Lori Luechtefeld
Industry experts discuss the evolving shape of the modern agency and debate the merits of hiring new digital talent vs. retraining their traditional counterparts.
Industry experts discuss the evolving shape of the modern agency and debate the merits of hiring new digital talent vs. retraining their traditional counterparts.
Published: October 29, 2008
By Jay Kulkarni
Wondering if outsourcing is right for you? Here's how to know when it's the right time to examine this option and how you'll benefit in the long run.
Wondering if outsourcing is right for you? Here's how to know when it's the right time to examine this option and how you'll benefit in the long run.
Published: October 24, 2008
By Andreas Roell
In frugal times, the best way to maximize smaller media budgets is to make sure money is spent efficiently and in a way that will make investments go further.
In frugal times, the best way to maximize smaller media budgets is to make sure money is spent efficiently and in a way that will make investments go further.
Published: October 21, 2008
By Michael Raisanen
To ensure successful communications, marketers need to stop thinking in terms of compliance and start thinking in terms of trust. Here's how to get this culture shift started.
To ensure successful communications, marketers need to stop thinking in terms of compliance and start thinking in terms of trust. Here's how to get this culture shift started.
Published: October 17, 2008
By Dave Chase
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.
Published: October 09, 2008
By Tom Hespos
The digital ad industry has placed a lot of effort behind innovating within the process of planning and buying. Here's what needs to be delivered with the next wave of planning and buying tools.
The digital ad industry has placed a lot of effort behind innovating within the process of planning and buying. Here's what needs to be delivered with the next wave of planning and buying tools.
Published: October 09, 2008
By Adam Broitman and Nancy Marzouk
Creating a positive customer experience and translating it into a solid optimization strategy is more attainable than ever -- if you have an open mind and a forward-looking strategy on hand.
Creating a positive customer experience and translating it into a solid optimization strategy is more attainable than ever -- if you have an open mind and a forward-looking strategy on hand.
Published: October 07, 2008
By Jim Meskauskas
The way audiences use media has changed, but agencies' planning processes have not. Here's how marketers need to adapt for the platform-independent future of media consumption.
The way audiences use media has changed, but agencies' planning processes have not. Here's how marketers need to adapt for the platform-independent future of media consumption.
Published: October 06, 2008
By Chris Marriott
Small businesses are a big target, but they require special attention on behalf of interactive marketers. Here's how to forge and maintain a meaningful relationship with this community.
Small businesses are a big target, but they require special attention on behalf of interactive marketers. Here's how to forge and maintain a meaningful relationship with this community.
Published: October 01, 2008
There's more to working with a major brand than just hard work and passion. Coca-Cola, Kaiser Permanente and others discuss the keys to winning their business.
Published: September 26, 2008
By Omar Tawakol
The internet offers unprecedented insight into consumer behavior, but not all the information is useful. The key to a successful campaign is having access to intent data.
The internet offers unprecedented insight into consumer behavior, but not all the information is useful. The key to a successful campaign is having access to intent data.
Published: September 24, 2008
From overspending on launch parties to brands neglecting to buy keywords, the digital space has had some fantastic failures. Agencies discuss the biggest bombs they've seen.
Published: September 08, 2008
By Daniel Vogelzang
Want to run with the big dogs? Take a lesson from their playbooks and learn how to create and maintain brand consistency online.
Want to run with the big dogs? Take a lesson from their playbooks and learn how to create and maintain brand consistency online.