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EVENT COVERAGE
How did we get here?
By Wenda Harris Millard
Martha Stewart Living Omnimedia's president of media addresses the question: Will consumers ever really regard advertising as content?
EVENT COVERAGE
Discover Financial Services case study
By
Listen to this presentation about Discover Card's integrated marketing program designed to increase brand awareness and drive consideration.
EVENT COVERAGE
The golden rule of consumer-generated advertising
By Neil Perry
The stars of YouTube, MetaCafe, Revver and other video-sharing sites join brand managers and agencies in an "anything-goes" discussion about the online video and CGA space.
More Podcasts:

EVENT COVERAGE  |  February 12, 2008
Natural born clickers
Check out this primary research to identify the demographics and behaviors of heavy clickers. While this podcast highlights clickers as whole, it also features clickers of social media.

EVENT COVERAGE  |  February 12, 2008
Ads-r-content
Four interrelated trends are forcing advertisers to rethink their approach to advertising messages, what form they take and how they’re delivered.

EVENT COVERAGE  |  February 11, 2008
Mergers and Acquisitions and their effect on brand budget
Even though valuations for most public companies are down right now and experts are whispering the word "recessions," M&A activity is expected to be strong in 2008. But what are the real implications of these deals?

EVENT COVERAGE  |  February 11, 2008
Branding in a networked world
Marketspace's founder kicks off the iMedia Brand Summit with a talk about how brands managers are ceding control to consumers, and how "The Big Four" are also shaking up the branding game.

EVENT COVERAGE  |  December 04, 2007
The new ad exchanges
In this session, join the developers of the industry's leading ad exchanges and agencies who use them to figure out the future of this sector and discuss the pros and cons of auctioning every ad in real-time to the highest bidder.

EVENT COVERAGE  |  December 04, 2007
From Gutenberg to Google to beyond
In this session, Peter Horan will talk about the forces that have changed the media landscape; forecast where things will go over the next five years, and make actionable suggestions about the best ways to reach and influence consumers.

EVENT COVERAGE  |  December 04, 2007
Slicing and dicing through the numbers and trends
In the fast-growing, highly measurable world of online advertising, there are more numbers to look at and filter than grains of sand on an ocean beach. But which numbers, and the trends behind them, really matter? How do you separate out the white noise from the game-changers you can't afford to miss?

EVENT COVERAGE  |  December 04, 2007
Myth busters
Join Brad Berens and a panel of emerging technologies luminaries as they drill down to the pragmatic, separate the real from the imaginary and demystify emerging trends.

EVENT COVERAGE  |  December 04, 2007
Sean/John put the "P" in the agency/client relationship
Join Durham and Cummings in this master class as they discuss specific ways to improve the agency/client relationship and outline dozens of do's and don'ts you can't afford to ignore given the hyperactive pace of progress of this industry.

EVENT COVERAGE  |  December 03, 2007
The new agency revenue model
Join AdWeek's Digital Editor Brian Morrissey and the leaders of today's leading agencies as they examine the changing agency structures and the pros and cons of agencies of all sizes.