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Latest Podcasts:
EVENT COVERAGE
Keeping your brand safe online
Learn how to avoid brand dilution and ensure that your ad does not appear adjacent to objectionable, competitive, or untimely content.
EVENT COVERAGE
Using online to support your marketing goals
This master class podcast delves into how brands can successfully incorporate digital media as part of their overall campaigns that also include TV, in-store signage, email, and print.
EVENT COVERAGE
Building a social media policy
You may think you are ready to experiment with social media sites. But are you prepared to manage the myriad challenges that can pop up unexpectedly? Listen to ways to ensure you are ready and able to roll with the punches.
More Podcasts:

EVENT COVERAGE  |  November 10, 2009
Success with niche social media
Many brands focus on mass social media, but success can also be found within niches everywhere. Find out where they are and how to reach out to them.

EVENT COVERAGE  |  November 10, 2009
Marketing with iPhone apps
Learn how to take your first steps towards a true three-screen convergence through this overview of the smartphone business and the direction it is heading in.

EVENT COVERAGE  |  November 10, 2009
7 strategies for video success
Many brands have yet to realize the full potential of video as a form of social media. Listen to these key tips and see if your brand is prepared to optimize its video success.

EVENT COVERAGE  |  November 10, 2009
Making the most of mobility planning
Find out why standalone mobile tactics have fallen short of expectations for many brand managers.

SOCIAL MEDIA  |  November 10, 2009
Mastering the mix for social media
Learn new strategies for social media in video, augmented reality, and mobile marketing. Get the scoop on new marketing opportunities in these podcasts from the iMedia Breakthrough Summit in Henderson, Nev.

EVENT COVERAGE  |  September 30, 2009
Opportunities for brands in online video
Listen in on the latest ways brands can navigate the tangled landscape of online video to engage customers.

EVENT COVERAGE  |  September 30, 2009
Social media and brands: headache or last, best hope?
Get some expert advice on stable strategies for reaching consumers in the moving-target world of social media.

EVENT COVERAGE  |  June 23, 2009
"Agencies Suck!" "No Brands Do!"
Listen to a pair of seasoned industry veterans as they dive into the issues that keep agencies and brands apart and offer tips on how to bring them together.

EVENT COVERAGE  |  June 23, 2009
The usability doctor is in
Learn how the seemingly basic choices you make for site design can pull in or turn off your target audience. Don't go with your gut, stick to clear scientific principles.

EVENT COVERAGE  |  June 23, 2009
Digital marketing in the Hispanic community
Hispanics are expected to spend at least $1 trillion in the United States next year. Learn how your brand might be able to capture some of that cash.