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EVENT COVERAGE  |  January 15, 2007
Agent-Based Modeling Strategies
From the ad:tech New York session, "Agent-Based Modeling Workshop: Simulations: The Future of Marketing & Media Mix Planning" with the president and founder of Points North Group, Peter Storck, and the founder and CEO of ThinkVine LLC, Damon Ragusa.

ad:tech New York  |  January 15, 2007
Defining Trends for "The Gamer"
From the ad:tech New York session, "The Gamer: Marketing Phenomenon or Outdated Label?" Panel Discussion led by Principle of Storyline Development Marc Johnson.

EVENT COVERAGE  |  January 15, 2007
Ad Models in Mobile, Video, VOD & Gaming
From the ad:tech New York session, "Ad Models in Mobile, Video, VOD and Gaming-- The Latest Standards and The Newest Concepts" led by CBS Digital's senior VP of sales.

EVENT COVERAGE  |  January 15, 2007
Using Mobile to Monetize Your Brand
From the ad:tech NY session, "Using Mobile to Monetize Your Brand: Subscription, Transaction, Advertising or Simply Awareness-- The Debate."

ad:tech New York  |  January 12, 2007
Why You Should Create a Corporate Social Media Platform
In this ad:tech NY podcast, you will hear brand marketers share real-live examples of corporate blogs, podcasts and WIKIs and how RSS works with those technologies.

ad:tech New York  |  January 12, 2007
Pay for Performance: Braving the World Beyond PPC
In this podcast from ad:tech NY, advertisers and agencies explain when cost-per-action is the right way to run a campaign, and how to do it well.

ad:tech New York  |  January 12, 2007
CGM's Role in the Engagement Equation
The case studies presented in this ad:tech NY podcast will show how CGM fits into the engagement equation in brand engagement, media engagement and advertising engagement.

ad:tech New York  |  January 12, 2007
Podcast Primer: DIY or DIFM
In this ad:tech NY podcast, learn the basics of podcasting and what it takes to create them for your company's messaging.

ad:tech New York  |  January 12, 2007
Website Analytics: It's All About the Customer
Learn how these very successful organizations creatively use both behavioral and attitudinal website analytics to strengthen their most valuable asset customers.

ad:tech New York  |  January 12, 2007
Online Advertising InterOperations: Friction as Opportunity
This ad:tech NY podcast explores issues facing online publishers and agencies and best practices illustrating how they can work together to improve the desirability and profitability of online advertising.