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Why mingling with millennials is vital for your business

By Vijay Pullur Published October 04, 2010

Tapping into this lucrative demographic and its significant purchasing power is an essential part of marketing in today's climate. Here's how to do it.

Meet the new regime of powerful digital demographics

Moms, millennials, and matures -- three influential markets that are shaping the way brands communicate with consumers. These podcasts, taken from the iMedia Brand Summit in Miami, Fla., will help you adapt your campaigns to meet their needs.

The unprecedented potential of Millennial marketers

By Carol Phillips Published June 16, 2010

It's impossible to effectively target Generation Y without including them in the process. Here's why these "super consumers" are the future of our profession.

The essentials of marketing to moms online

By Avi Savar Published April 14, 2010

If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.

Women in online: how to get an edge

By Danielle Reed Published July 09, 2008

Does digital marketing have a glass ceiling for women? Take a look at some of the big challenges for female professionals in the industry, and some new tools for overcoming them.

What guys want, online

By Keith Richman Published April 18, 2008

The key to building loyalty with 18- to 34-year-old males is to partner with sites that not only draw them in but that also engage them.

Dear Dawn: How do we reach influencers?

By Dawn Anfuso Published April 11, 2008

Although influentials only make up 10 percent of the population, they can be found online. Here's what the research and experts have to say about reaching this group.

Your key demographic speaks its mind

By Jodi Harris Published March 27, 2008

Want to know how to reach Gen Y consumers on their terms? In iMedia's first survey with Peanut Labs, see what media they can't live without, what makes a website trustworthy, their thoughts on ad-subsidized console games and more.

Reach high school grads who like to spend

By Carol Setter Published November 08, 2007

Get the guide to who Shadow Millennials are and how they like to spend their disposable income.

Tips to rule the Tweendom

By Rebecca McQuigg Published November 05, 2007

The Intelligence Group's trend analyst explores the golden age of the tween and what makes this powerful -- and growing -- demographic group click with marketing messages.

Connect with 4 hot demographics

By Jere Doyle Published September 07, 2007

Grab the attention of these key audiences and you'll convert them into loyal, profitable customers. Prospectiv's CEO offers up successful strategies.

Will Coca-Cola stop marketing to kids?

By Dawn Anfuso Published August 07, 2007

Food and beverage companies are committing to self-regulate what they market to kids. This will alter their advertising strategies, but will it make a difference in the end?

Think outside the inbox to reach teens

By Tiffany Young Published August 03, 2007

When trying to reach this coveted demo, innovative email strategies work, as do these hot new marketing techniques.

How Rupert Murdoch Plans to Take Over Interactive Marketing

By Michael Estrin Published June 01, 2007

There's more to News Corp. than MySpace, but in Rupert Murdoch's bid to outfox us all, it's the perfect starting point: one friend at a time.

Help Your Brand Score with New College Grads

By Michael Estrin Published May 31, 2007

Recent college graduates have a dizzying array of choices, so how do marketers steer newly minted grads to their brand?

Geezers or Geeks: Target Your Market

By LeeAnn Prescott Published March 02, 2007

Hitwise analysis of the iPhone and Windows Vista launch promotions shows vastly different strategies that resonated for each product's audience.