The art of a relationship
The CEO of OMG Digital discusses the evolution of relationship marketing and shares his perspective on how marketers will build relationships in the future.
Planning for the future: fearful hysteria vs. thoughtful urgency
This panel discusses new brand models that embrace consumer participation, new mechanisms for managing paid and unpaid media and new approaches to gauge and rapidly respond to consumer reaction.
Keynote presentation: audience reinvestment
In this provocative, prescriptive keynote, iMedia's senior analyst tells us why the time is right for a serious, aggressive conversation about the reallocation of TV audience dollars.
Power panel: the big picture
What keeps the C-level up at night, and what hope gets them out of bed in the morning?
Breakout session: monitoring your brand online
Our panelists explore the different options for monitoring brand buzz and getting the insight.
Breakout session: what your website is really saying
This workshop explores the messages that a number of sites are sending without realizing it.
Breakout session: making NFL football online a reality
Verizon and Questus go behind the scenes with their mold-breaking NFL service.
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