iMedia Connection

Media Motion: R/GA, Tribal Fusion, WorkLight

  • Posted on December 04, 2009

Adknowledge, a privately held advertising network, announced that it has obtained the advertising business of

Betawave has hired Mark Oltarsh as the company's new chief revenue officer. Oltarsh will be responsible for organizing Betawave's sales force and introducing products and publishers to untapped brand marketers and agencies.

Capping off a year of exponential growth, the online B2B audience targeting platform and advertising network Bizo announced the completion of a $6 million round of equity financing led by Bessemer Venture Partners. Existing investors Venrock, Vulcan, and Ascent also participated.

Cheil Worldwide announced it has purchased a majority stake in The Barbarian Group, the highly acclaimed, award-winning digital creative and marketing company. Barbarian will move its headquarters from Boston to New York.

Dynamic Logic announced the launch of "AdIndex Connects with IRI," a new solution powered by IRI (Information Resources Inc.) consumer and shopper insights. The solution is part of the DLConnects family of solutions and enables CPG and retail marketers to answer the essential questions surrounding campaign effectiveness.

Global digital marketing and technology agency LBi announced the appointment of Frank Pedersen to the newly created position of U.S. chief operating officer.

LeadLife Solutions, a provider of on-demand lead management software and best practices that enable B2B marketers to automatically track, score, prioritize, and nurture leads, announced that its president and co-founder, Lisa Cramer, has been named among 2009's "Most Influential People" in sales lead management by the Sales Lead Management Association.

MTV Networks marketing executive Catherine Balsam-Schwaber has joined iVillage as senior vice president of marketing. Balsam-Schwaber will lead all of iVillage's brand strategy and marketing efforts.

Quattro Wireless announced numerous promotions and hires to its company recently. Mike Owen has been promoted from director of sales to vice president of advertising sales. Brent Wall has been promoted from senior sales manager to regional director of sales in the Pacific Northwest Region. Andrew Pruett has joined the company as the regional vice president of sales, based in Los Angeles. Jonathan Basiri has been named senior sales planner in Los Angeles. Jason Bosse has been named senior sales manager, Chicago. Billy Fox has joined the company as sales manager, N.Y.

Red Urban, a new digitally led agency, is pleased to announce that Christina Yu has been hired as EVP, creative director.

R/GA is pleased to announce the addition of Andy Cutbill to its London office. Cutbill joined the agency as associate creative director, copy, and reports to executive creative director James Temple.

Sophie Ann Terrisse, CEO of STC Associates, the New York-based global brand management firm, announced the appointment of Swati Katakam as regional director, STC Associates, India. Katakam joins STC Associates to drive expansion of the agency's presence throughout India.

TargetSpot Inc., an online radio advertising network, announced the signing of four top terrestrial radio companies to its network of online streaming music and radio providers. Tribune Broadcasting, Emmis Radio, Lincoln Financial Media, and ICBC Broadcast Holdings have all joined in order to monetize the online streaming of their content.

Theorem Inc., an online media operations, creative, and data services company, secured 35 new clients in 2009 with global marketing agencies, publishers, and ad networks. Some of these new clients include Organic and ValueClick. These clients, along with the other business wins, will utilize Theorem's diverse mix of ad operations, reporting, and creative services related to online advertising campaigns.

Tribal Fusion, the digital marketing solutions company owned by Exponential Interactive Inc., announced the appointment of former Yahoo executive Tim Brown, as European general manager. The move comes with the rapid expansion of Tribal Fusion's U.K. operation.

Viewpoints Network, a social technology and media company, announced that it has doubled the size of its offices to accommodate recent and future business growth. The company also announced the hiring of John D. Thomas as managing editor of, and Kenneth Obel as director of business development for the viewpoints technology platform.

WorkLight, a builder of security widgets for businesses that use Web 2.0, announced that Kurt Daniel has joined the company as chief operating officer. Daniel will manage all business operations for WorkLight in North America, including sales, business development, marketing, and operations.

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our bimonthly column is always looking for announcements, so please email them to