iMedia Connection

  • Posted on

If you have trouble viewing this video, please try our YouTube channel.

Conversation timeline

0:00 - Can social media save Amit Gupta?
5:20 - Flying Virgin America is like flying in an iPod 9:00 - The passion that launches an airline 12:00 - Virgin was truly a start up 16:00 - Staying tech focused 19:00 - Creating iconic Virgin headsets 20:30 - Lightning hit the hanger days before launch
23:45 - Social media partnerships
28:30 - Location-based promotions and media coverage 32:30 - Catering to digitally-savvy customers 36:30 - ROI and consumer experience 40:00 - Launching a new reservation system 47:30 - Being honest with guests

Run time is 50:01