iMedia Connection

Nickelodeon taps your '90s memories in this year's campaigns

Jack Daley

If you have trouble viewing this video, try our YouTube channel.

Jack Daley is the senior director of digital marketing at Nickelodeon. We caught up with him at the New York Digital Collective. In this quick conversation, he tells us what campaigns he's most excited about this year.

Nickelodeon is part of MTV Networks, a subsidiary of Viacom. The network reaches about 100 million domestic households with programs including Dora the Explorer, iCarly, and SpongeBob SquarePants. Nickelodeon also features primetime and late night "Nick At Nite" programming like The Cosby Show, Home Improvement, and Roseanne.

Conversation timeline

0:00 - The Turtles are back
0:15 - Connecting with audiences who grew up with the brand
0:30 - Favorite campaign from the past year
0:45 - '90s programming

Run time is 0:55