It's not just about the AdChoices icon anymore. Privacy implications are weaving their way into 3rd party vendor agreements, technologies and data practices. Join the discussion and learn about the top 5 risks surrounding data privacy for 2012. This session will help you create a cheat sheet, with questions to ask your vendors to gauge data risks.

 

Presentation highlights

1:30 - How does MEC view the industry self-regulatory policies?
3:30 - How does MEC view privacy and compliance in the mobile space?
5:20 - What are MEC's views on data privacy and risk?
7:00 - should the agency take a leadership consultancy role?

Run time is 9:43

--

Jeff Huang joined MEC in December of 2006 and has contributed to US and global media strategy and implementation for Colgate-Palmolive, AT&T and Xerox, developing expertise in various industry verticals. He had opportunities to execute TV, print, radio, and newspaper campaign for Colgate-Palmolive before immersing himself in the digital advertising space on AT&T, and more recently managed Xerox’s rebranding initiatives across the digital platform. Jeff currently holds a role on the Mobile and Emerging Platforms team at MEC, a position that speaks to his passion for consumer electronics and mobile technologies.

With more than 20 years of experience in advertising, e-commerce and online media, Patricia Neuray's background in sales management combined with her strong brand and advertiser relationships bring an invaluable depth and breadth of experience to the TRUSTe Advertising Solutions Team. Before joining TRUSTe, Neuray held the position of Senior Vice President, National Ad Sales and Customer Marketing, at Business.com.