Over its 160+ year history, American Express has transformed from a freight forward shipping company to a Travel Agency to present day... a payments company.

Although continually transforming, American Express has always supported its Cardmembers through many innovative initiatives. During 2007, American Express' Small Business unit, OPEN, launched their online community - OPEN Forum. OPEN Forum's mission was not only to help Small Business Owners learn how to grow their business but to also build a community and connect them.

Since its inception, OPEN Forum has shown continued success. In 2008, OPEN Forum proved its worth by helping Small Business Owners navigate the immense challenges that emerged during the financial crisis.

Two years later, Small Business Owners' issues evolved from surviving to growing, and OPEN has created more effective ways to help. Using digital learning from OPEN Forum's community, OPEN launched Small Business Saturday via Facebook and developed a variety of social, mobile and digital resources encouraging people to shop at local small businesses. The movement gained national coverage and resulted in over 100 million people shopping 'small' this past Small Business Saturday, including President Obama.

Join Scott and hear American Express OPEN's continued journey of discovery to find new ways of helping Small Businesses through a variety of digital media channels.